The evolution of Porsche since 1948 has been a truly amazing story. Whilst respecting our history, Porsche is firmly focused on the challenge of a fast-changing competitive and customer landscape. We have ambitious plans for the short and long-term future, developing new products, innovative technologies and, above all, our workforce. The focus of our company has always been on people – whether it’s our customers or employees. Along the way, we follow a plan, an ideal that unites us all. We refer to it simply as the Porsche Principle. The underlying principle is to always get the most out of everything. From day one, we have strived to translate performance into speed – and success – in the most intelligent way possible.