You are here

Sell your brand

So you’ve aced the application form, caught the eye of a recruiter or hiring manager with your CV and covering letter, and landed yourself a job interview. You’ve cleared the first hurdle: an employer has taken a look at your personal brand, and they like what they see. The next step is to put everything into practice and truly sell your brand in person; prove you can walk the walk as well as talk the talk. The job interview.

It’s no mean feat to get this far with a job application. It shows that an employer wants to get to know you better and it gives you an opportunity to really shine, and ensure you stand out as the ideal candidate. However, it’s not the time to celebrate just yet. If putting together your CV is all about building your brand, then the job interview is where you sell it and reveal the person behind the qualifications and experience.