About Us

We are HAPPYOLOGY. A contemporary British luxury kidswear brand born in the beautiful and artistic city of Brighton, UK. With the aim of bringing our beloved customers truly high quality and honest products, we work closely with the best fabric suppliers and expert makers worldwide.

From supersoft cotton jerseys to textured linens and cosy cashmere, only the best fabrics of natural origin are used in HAPPYOLOGY products, making them the perfect second skin for your little ones.

We aim to apply traditional features and techniques to every garment where possible, such as hand-embroidery, screen-printing and smocking, all handmade with love by our valued technicians with over 40 years of experience in making children’s clothing and accessories.